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200-day countdown to “calculate” good prospects Asian
Guangzhou Daily reported on April 26th minute with the passage of time, the end of restless waiting, Guangzhou Asian Games welcome the passion and emotion. Today is the 2010 Guangzhou Asian Games in the 200-day countdown to the day of grandchildren to the Asian Games have been in sight of. Successful bid to host the 2004 Guangzhou 16th Asian Games, Asian people draw a good 6 years after the blueprint, to now all the promises will be fulfilled one by one, the hardware facilities, reception services, environmental protection, harmonious security … … Lingnan people work together, a blend of collective wisdom and strength, played the “Math” and wonderful movement.
200-day countdown to Games
“+” Addition
Hardware-based key innovation, “plus” performance
In 2006, the Doha Asian Games, dedicated to a feast. To catch up with the Guangzhou Asian Games in Doha and to achieve beyond, we must do in all fields “additive.” As the Guangzhou Asian Games set to finalize the project, a prototype of the history of the Games has been the largest show in front of people; a subway lines and BRT (Bus Rapid Transit) in use, to further improve the hardware facilities of Guangzhou; the end of the Asian Games entered the acceptance stage venue, which marks the preparation for the forthcoming Asian Games to run into the stadium stage. Guangzhou Asian Games by doing “addition” to create an unprecedented sports festival.
May 2007, Guangzhou Asian Games set to determine the 42 major items; in August 2008, the first time approved the OCA agreed to set up 464 small items of Guangzhou Asian Games. After repeated consultations, the Guangzhou Asian Games final to determine the total number of 476 small term, women’s Kabaddi projects and three women boarded a small term in the Asian Games boxing, “the last train.”
Adjustment, the new Guangzhou Asian Games women’s events than men’s. Among the most concerned about women’s boxing project – in August 2009, the International Olympic Committee confirmed that women’s boxing to become the London Olympic Games, the Guangzhou Asian Games follow the international trend to drink the “first taste of the soup,” became the first woman held boxing international multi-sports.
Guangzhou Asian Games will use 53 competition venues and 19 training venues. 12 of them new, Extension 60. Guangzhou, the main stadium of the competition venues are relatively concentrated in the Guangdong Olympic Sports Center, Tianhe Sports Center, Guangzhou University City and other Asian venues groups. According to reports, access by the end of April, including the Asian Games, the main venue of the Guangdong Olympic Sports Center, Diving, tennis courts, including the 22 venues will be the first acceptance of the new sports stadiums in use.
As from next start, the Games will be “downsizing” and shrink the project is inevitable. Do “addition” of Guangzhou Asian Games, Asian Games in the history of unprecedented armed into a super event.
“-” Subtraction
Low-carbon energy to run thrift
Be “additive” immediate, do “subtraction” and let people see and feel this is the commitment of Guangzhou. “Subtraction” including energy saving, thrifty.
Ambient air quality in Guangzhou Asian Games Organizing Committee, vice minister of security, deputy director of the Guangzhou Environmental Protection Bureau told reporters willow, to make the air quality standard during the Asian Games, the city government adhere to the “two definitely a possible” policy. Strict implementation of the Guangzhou Asian Games in safeguards environmental quality is to honor the “Green Games” commitment. Last year, the Guangzhou motor vehicle to carry out a comprehensive environmental sign management, issuance of 152 million vehicles a green flag. Bus, the comprehensive promotion of energy efficient LPG buses.
Central to the Guangzhou request is “Economical Asian Games,” “clean host the Asian Games.” In fact, the Guangzhou Asian Games, beginning from the organization, it has been adhering to this philosophy.
Guangzhou Asian Games Organizing Committee Deputy Secretary-General, Guangzhou vice mayor Xu Ruisheng said that to save to do so, when the building had been planned at venues after the Games so as to enable each of the money is well spent with reality.
“×” multiplication
Market development doubled
1984 Los Angeles Olympic Games, after the match surplus of more than 200 million U.S. dollars, and created the Olympic Games in history “to do would be to make money,” a new era. Doha Asian Games Marketing revenues totaled only 80 million U.S. dollars, while an opening on spent 180 million U.S. dollars. Then, run the Games can make money? Guangzhou, the answer given is that “strive to make ends meet.”
Guangzhou Asian Games Marketing includes six major areas, including sponsorship, TV rights sales, licensing, ticketing, donation and promotion. Commercial sponsorship is the largest source of revenue for the Games.
However, the Guangzhou Asian Games from the outset faced with severe challenges, first in 2008 global financial crisis, followed by the successful holding of Beijing Olympic Games, the 2010 World Expo and Guangzhou Asian Games, World Cup again a squeeze of market development potential.
In a number of adverse factors, the Guangzhou Asian market development success is gratifying, it is not easy. Up to now, Guangzhou Asian Games Organizing Committee has signed 47 sponsors. According to reports, the Guangzhou Asian Games, the total sponsorship amount of current Doha Asian Games in 2006 to 5 times.
In the sponsorship program before the end of the case, the Guangzhou Asian Games sponsorship amount and the number of sponsors have been fully than any previous Games. Particularly worth mentioning is that as senior partner of the Guangzhou Asian Games, the Guangzhou Automobile Group, sponsorship reached 600 million yuan, which set the previous single sponsor of the Games the most amount of sponsorship.
“÷” division
Security at the head eliminate dangerous
Term of successfully held the Asian Games or not, bear the brunt of security work. Asian Games facilities to enhance the technology content of security, rule out the security dangers, be safe Asian Games, is a “division” of the best embodiment.
In order to protect the safe operation of Guangzhou Asian Games, Guangzhou police to create a set of sea and air in one of the three-dimensional network security. During the Asian Games in Guangzhou Public Security Frontier Detachment shoulder area 320km coastline and sea water security work such as dealing with the emergency anti-terrorism challenge. Land, a group of high-tech electronic system has been put into use, the monitor, play an important role in clearing the traffic.
It is learned that there will be participated in Asian Games 5700 militia duty security work, they came from 12 regions and municipalities, is responsible for the Asian Games during the important political, economic goals of defense, and prevention and control of law and order side.
March 17, the Guangzhou-third twenty-seventh session of the Standing Committee voted through the second plenary meeting of the Guangzhou Asian Games security work decisions, the Guangzhou municipal government in the preparation and conduct of the Games period, according to security work situation and actual needs, to take interim administrative controls on development of government regulations or issue decisions, orders, reported to the municipal People’s Congress for the record.
