Archive for September 4th, 2010

• SARFT presented to the 1000 Guangzhou Asian Games Handheld TV

  Date: 2010.09.04 | Category: Asian Games News | Response: 0

  Chang Pei-chi, deputy director of SARFT, China, Guangzhou, Lin Yuan and Chairman of CPPCC, the State Administration of Radio Science and Technology deputy director Du Baichuan, Film and Television Radio Authority Zhi, Guangzhou Municipal Committee, secretary of Su Zhijia Commission for Discipline Inspection, the Guangdong Provincial Party Committee Vice Minister of Publicity Department, the Provincial Secretary for Broadcasting, Film and Television, Yang Jian, and other state and provincial leaders of relevant departments attended the ceremony. State Administration of Radio, Deputy Secretary for Pi-China and Guangzhou deputy secretary of the Discipline Inspection Commission Su Zhijia speeches respectively, of the Guangzhou Asian Games CMMB new media services, the prospects for cooperation expressed good wishes.

  Pi-Man said in his speech, from 2008 to the present, with the CMMB network coverage to optimize, handheld TV has been public concern, as of today, 320 cities nationwide have launched a hand-held television signals, in China, built the world’s largest mobile multimedia broadcasting network, has become a national communication system, a large cultural component. Guangzhou Asian Games will be the next high-tech sports event, SARFT CMMB will be pushing the new media technology, comprehensive services for the Guangzhou Asian Games.

  Suzhi Jia said in his speech, presented a harmonious Asian Games in Guangzhou Asian Games, Asian Games green, civilization Asian Games, Asian Games, the concept of science and technology. CMMB handheld television services in Guangzhou Asian Games, is the first time in Asian Games history, ground-breaking significance. This is not only helpful in raising the technological level of the Guangzhou Asian Games, but also make the audience a better feel wonderful Games. Ceremony, Guangzhou Asian Games Organizing Committee to grant the State Administration of Radio Broadcasting Corporation Media Group, a unit of the “Guangzhou Asian Games CMMB new media service platform” title. CMMB handheld TV is promulgated by the China State Administration of Radio industry standard since 2008, began operations developed rapidly becoming a very influential new media means of communication established by the State Administration of Radio Communication Group is widely established for Handheld TV CMMB national operation. Guangzhou Asian Games, the new media to launch CMMB, the Asian pattern of cross-media communication will be more comprehensive and three-dimensional. CMMB handheld television channels will increase the Asian Games propaganda, the whole country of 320 cities in the Asian Games promotion linkage. By the Guangzhou Asian Games Organizing Committee and the wide dissemination of the CMMB group together to create new media services platform competition at the Asian Games when the Asian Games in Guangdong launched CMMB channel for live events and the provision of the Asian Games Asian Games, Data data, for the athletes, media registration other user groups and audiences through new media channels to watch the Asian Games to provide convenient. Media and other users can not only watch anytime, anywhere using handheld terminal Asian Games events live, but also for the Asian Games and other special network data.

• McDonald’s into the Asian Games for the Asian fast-food suppliers to open three new restaurants

  Date: 2010.09.04 | Category: Asian Games News | Response: 0

  McDonald’s (China) Co., Ltd. Chief Executive Officer has Kai Hill, McDonald’s Vice President and General Manager of the South Acropolis week, Asian Games Organizing Committee marketing director Fonda child and Games Services Deputy Minister Hua Xinfang attended the signing ceremony. After the ceremony, the famous basketball star Zhu Fangyu will pass the baton to the city, Guangdong Sanyuan McDonald’s Food Co., Ltd. General Manager Mr. Ye Jianhui hands, a symbol of McDonald’s Asian services fully launched.

  Ceremony, McDonald’s vice president of China Southern, said general manager Zhou Castle, excellent food supply chain security management system, high quality and efficient service, and a wealth of services to major international sporting events from the experience of McDonald’s became the 16th Asian Games Western-style fast-food supplier reason.

  Asian Games Organizing Committee marketing director, said Fonda children, Guangzhou Asian Games is the largest term in the history of Asian Games, Asian Games to provide extra emphasis to meet the food and beverage safety, nutrition, energy, taste different food and beverage needs . We believe McDonald’s will bring our guests a unique dining.

  In order to better for the upcoming Asian Games in Guangzhou service, McDonald’s held this year with “passion Asian Games achievements star” as the theme of Chinese workers in Southern District, All-Star Skills Competition, a highly selective, ultimately from more than 20,000 staff selected 500 entries services to the Asian Games elite. During the Asian Games, they will open in a new McDonald’s Asian Games, the first three lines from all over Asia, athletes, coaches, media and spectators to provide delicious food and excellent service.

  It is reported that McDonald’s has many years of service experience in large-scale international sports events. In 2008, McDonald’s is the official partner of the Beijing Olympic Games and Olympic Games official cooperation restaurants. McDonald’s is also the World Cup in South Africa this year, the official restaurant.